Rationale is a skincare brand established in 2015 by Richard Parker, who had previously worked in the beauty industry for over 20 years. Rationale’s mission is to create skincare products that are based on scientific research and tailored to the individual needs of each customer. The brand’s products are formulated with high-quality ingredients and designed to address specific skin concerns such as aging, hyperpigmentation, and acne. Rationale has quickly gained a loyal following in Australia and has expanded internationally with locations in New Zealand and the United States. The company has also been recognised with multiple awards for its innovative approach to skincare.