Name a Subi woman who doesn’t love a good linen shirt.
Or who doesn’t feel comfy and classy in timeless and effortless active wear or denim?
Thank former Perth girl, Tania Austin, for some of that style on fashionable streets as customers swan into Rokeby Road’s Decjuba, one of 140 stores throughout Australia and New Zealand.
Espousing her philosophy of “infinitely wearable pieces that are made under a sustainability strategy and mission”, Austin’s $170 million empire took off after walking away from her huge success at Cotton On.
Austin, who grew up in Warwick, built Decjuba up from five stores and now she’s adding to the love on Rokeby Road.
Decjuba (pronounced De Cuba) has a sub brand D-Luxe which takes over the old Decjuba Kids store on the corner of Rokeby and Barker.
D-Luxe is all about linen made from 100% European flax. Think, also, lounge wear and tracksuits made from a blend of Good Earth Cotton and recycled polyester.
And think puffer jackets made with 100% recycled fibres, and denim made with Australian Cotton. The range also includes dresses, accessories and activewear.
Since opening, D-Luxe has been capturing the foot traffic as customers, aged between their 20s and 40s, find comfort in finding just the right piece for the after work drinks look, which is right at home across the road at Bar Amelie.
And one of the best things about D-Luxe is that you can, unlike Decjuba, pronounce it with absolute confidence.
