Owners Jane Crump and Wendy Eastland have expanded their Cottesloe active-wear store, Motion Lifestyle, to the bottom end of Rokeby Road.
According to Crump, Subiaco has a plethora of gyms and pilates studios catering to our ultra fit Subiaco women. And they can’t get enough of stylish gym gear which takes them straight from exercise to coffee.
Motion Lifestyle steps in to offer a huge range of international and designer brands with just the right crop tops, sweaters and leggings to fit the bill. Add a Hoka Clifton, Adidas or New Balance shoe to complete the outfit and you’re ready to hang out with the cool kids at Community Coffee.
It was nine years ago when Crump, an accountant, was travelling in Sydney and looking for active wear that she stumbled across the idea of creating a good quality alternative to Lululemon which was all the rage at the time.
“Wendy had been in retail, selling skateboards and I put the idea to her and we began importing international and Australian quality designers when we opened in Cottesloe,” she says. “It took off and we established a lot of loyal customers.”
It seems that since opening in Subiaco, local women have welcomed them in the same way.
“We have customers in their 70s and 80s who are very fit and exercise daily, who have popped in and thanked us for opening here,” says Crump.
